USER ACQUISITION REPORTS

Track and compare the results of UA your campaigns with various KPI's as CPI/eCPI, ARPDAU or total ROAS.

UA - WHALE HUNTING

Google campaign targeting optimization tool. It consists in creating a new proxy event, which will be finally set as the target in the campaign.

ROAS PREDICTIONS

Precise long-term prediction (D60/D90/D120) based of the first 3 days of the user's life.

APP DEVELOPMENT REPORTS

Develop app using strictly monetization metrics such as ARPDAU or IMPDAU, but also Retention, LTV predictions or fill rates.

USER BEHAVIOUR

Know your users & customers and take proper action on it

SKAD

Track and compare results of your UA campaigns on iOS platform with various metrics like spend, installs, null cv share and estimated revenues along with ROAS predictions up to 120 day

STATISTICAL SIGNIFICANCE

Run impactful A/B tests with statistical significance, empowering data-backed decisions

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your data team

so you can trust your data

DASHBOARDS
(BI)

Create detailed, custom ROAS/ROI/LTV/Retention dashboards special for your business needs. Analyse any specific KPI's related to your business.

PREDICTIONS
(ML)

Predict LTV, ROAS, churn of your games and take proper action on it.
Understand user behaviour and make detailed segmentation out of it.

ENGINEERING
(data platform)

Integrate multiple data sources (ad networks, mediation platforms, app back-end and more) to build reliable and trusted source of truth.

Your Data Team As a Service,
how it works?

Benefits of working with alterdata.io

Comparison

Expertise & support
Data dashboards insights, exploration
Technology & Tools

dedicated professional Data Team consisting of data engineers, data analysts, data scientists covers your data needs end-2-end
custom dashboards with any metrics needed, we use user level data when only possible, we integrate data with any data sources to build “one truth” and we help to validate your data across sources so all taken assumptions are transparent
your data stays yours - you own your platform (on GCP, Azure or AWS), we help you to create scalable architecture and configure tools but you own it and all IP (Intellectual property) related to created infrastructure , we are not a reseller of any platform - we focus on business goal not specific tool or technology

you use what you have with support focused usually on platform itself not on your specific challenges and needs
generic dashboards with limited functionality which “fits all” approach no data validation and data quality assured (data may differ between sources) data range is always limited to what is available at certain platform (usually it is not everything what is needed) no data validation and no transparent definitions (black box approach)
usually you have only metadata KPI’s visible and no access to RAW data when you leave you usually lose your data it is difficult or impossible to migrate between different platforms you must use the functionality “as is”

We have already worked with

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your data team

so you can trust your data

DASHBOARDS (BI)

PREDICTIONS (ML)

ENGINEERING (data platform)

Your Data Team As a Service, how it works?