Examples from various verticals
Mobile applications and games
Challenges
- Overall economy of game/app business
- Measure and predict key financial metrics (ROAS, ROI, LTV, Retention)😋
- Analyse user behaviour
- Combine finansial and behavioural metrics to develop product and run User Acquisition campaigns and apply properly Monetisation
Architecture
Mobile applications and games
- Increase data analytical team? → NO
- Minimise the risk and create data replicable process with Data Engineering? → YES, BUT
- Introduce tools for ETL orchestration as Composer and migrate everything? →YES, BUT
- Introduce Dataform / DBT and migrate everything? →YES, BUT
- Introduce self-BI tools and move work to business users? →
- NO, BUT
Architecture
