How to build Data Driven organization – Mobile apps

Mobile applications and games


Challenges

  • Overall economy of game/app business
  • Measure and predict key financial metrics (ROAS, ROI, LTV, Retention)😋 
  • Analyse user behaviour 
  • Combine finansial and behavioural metrics to develop product and run User Acquisition campaigns and apply properly Monetisation

Architecture


Mobile applications and games

  • Increase data analytical team? → NO
  • Minimise the risk and create data replicable process  with Data Engineering? → YES, BUT
  • Introduce tools for ETL orchestration as Composer and migrate everything? →YES, BUT
  • Introduce Dataform / DBT and migrate everything? →YES, BUT
  • Introduce self-BI tools and move work to business users? →
  • NO, BUT

Architecture

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The website administrator is Alterdata.io sp. z o.o. headquartered in Warsaw at the address Domaniewska 47/10, entered into the Register of Entrepreneurs under the KRS number: 0000672717, for which the registration files are kept by the District Court in Warsaw, 13th Commercial Division, with taxpayer indentification numbers: 521-377-59-57, REGON: 36700511900000.

The website administrator is Alterdata.io sp. z o.o. headquartered in Warsaw at the address Domaniewska 47/10, entered into the Register of Entrepreneurs under the KRS number: 0000672717, for which the registration files are kept by the District Court in Warsaw, 13th Commercial Division, with taxpayer indentification numbers: 521-377-59-57, REGON: 36700511900000.