Data Challenges of gaming studios & publishers
How to build a single source of truth and be able to take right decisions?
Online data platforms usually shows only partial information, and you can never be sure what is really correct.
Having multiple data sources and tools with different data takes time to reconcile facts.
All of this does not help in running a data-driven business.
Measure properly UA activities and app KPIs
date, country, UA network, campaign, creative, operating system, app version and required KPIs (e.g. ROAS, ARPDAU, ARPU, LTV, cash flows, CPI, eCPI, IMP DAU, Retention, in app purchase )
Know your users and their behaviour
Behavioural analysis of users tailored to the characteristics of the application (e.g. monitoring player activity, resources, levels achieved, virtual economy management, etc.)
Make business management effective
Have access to user level live data, without any lag and build your competitive advantage based on that.
Job FOR US
Your Data Team as a Service
We founded Alterdata.io to let our customers focus on business outcomes when our team
takes care of the whole end to end data analytics process.
Enablement
Enablement
► design your data architecture
► develop data analytics skills of your team
Turn your data into value
Turn your data into value
► implement data warehouse, data lake, big data analytics platforms
► automate loading, refreshing and data transformation processes from any sources (ETL/ELT)
► develop advanced cross-sectional analyzes ► create machine learning models
Scale, automate
Scale, automate
◉ Cloud: Google, Azure, AWS
◉ Snowflake, Vertica
◉ Presto, Spark
◉ DataStudio, PowerBI, Looker, Tableau
DASHBOARDS
(BI)
PREDICTIONS
(ML)
Understand user behaviour and make detailed segmentation out of it.
ENGINEERING
(data platform)
Your Data Team As a Service - how it works
Benefits of working with Alterdata.io
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Expertise & support
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Data dashboards insights, exploration
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Technology & Tools
Alterdata.io
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dedicated professional Data Team consisting of data engineers, data analysts, data scientists covers your data needs end-2-end
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custom dashboards with any metrics needed, we use user level data when only possible, we integrate data with any data sources to build “one truth” and we help to validate your data across sources so all taken assumptions are transparent
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your data stays yours - you own your platform (on GCP, Azure or AWS), we help you to create scalable architecture and configure tools but you own it and all IP (Intellectual property) related to created infrastructure , we are not a reseller of any platform - we focus on business goal not specific tool or technology
analytics platforms
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you use what you have with support focused usually on platform itself not on your specific challenges and needs
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generic dashboards with limited functionality which “fits all” approach no data validation and data quality assured (data may differ between sources) data range is always limited to what is available at certain platform (usually it is not everything what is needed) no data validation and no transparent definitions (black box approach)
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usually you have only metadata KPI’s visible and no access to RAW data when you leave you usually lose your data it is difficult or impossible to migrate between different platforms you must use the functionality “as is”
Contact
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